Projects

Marketing agency

We Are Noodle

A marketing agency helping technical brands explain what they do and reach the people who need it. Noodle brings strategy, positioning, brand and execution together, working closely with founders and their teams.

Positioning, brand strategy and marketing execution.

Lead management

FormDumpling

Website enquiries should start conversations, not create more inbox noise. FormDumpling separates sales leads from spam, adds context about the visitor’s journey and helps teams reply directly from their inbox.

Lead qualification, visitor context and faster replies.

Presentations

CodexRoom

A workspace for creating presentations that stay consistent with a brand. CodexRoom brings approved assets, reusable templates and brand rules together so teams and their AI agents can build decks with less manual formatting.

Brand consistency, reusable content and presentation workflows.

Business finance

Punctual

Keeping a business’s finances current should not require a month-end scramble. Punctual brings invoicing, payment reminders, bank matching and accounting together, helping teams see their cash position and what they are owed.

Invoicing, collections and a clearer view of business finances.

My writing on marketing and systems thinking for technical founders and operators. Business cases, ideas and frameworks to help you think through your own business.

Marketing, systems thinking and lessons from building businesses.

In development · Separate website to come

A venture I’m developing for pre-seed to Series A founders preparing to pitch. PitchRoasting will bring together candid feedback, narrative, pitch deck development and coaching for delivery.

A focused pitch service with its own website and offer.